The Beautiful Eyes Nightime Nourishing Lash Treatment has a special key ingredient, that helps feed and condition the eyelashes. This Special Lash Treatment when used before bedtime, prevents lash breakage due to dryness, promotes lash strength and repairs split tips, and prepares lashes for mascara so they look their fullest. 70% of women polled stated that their eyelashes were either too thin, too sparse, and that they were occasionally losing eyelashes. Apply every night before bed, on to clean eyelashes to increase and strengthen lashes. Can also be used for eyebrows as well! Wash with water in the morning.. Continued use is important for lasting beautiful results.